Grouplove-colours

The start of the music video 'colours' by grouplove isn't one I particular like. This is due to the fact i think of the song to be an upbeat, fun tune which isn't how it comes across in the video. However the album it is from is called 'never trust a happy song' which relates extremely well to the music video of this song and is in fact quite clever. The band is portrayed as a wild group, looking quite native and similar to the children in the video 'Featherstone' i posted yesterday, with their feathers, ripped clothing and dirty look. We see in this video the main focus is on the lead singer of the band, who is shown singing the song in the video compared to in 'featherstone' where we see no singer. Each person in the band is shown in a close up slow motion shot when fighting, this helps us to see a descriptive image of each member of the band group. As the song carries on to become more upbeat the video portrays the same image and energy as the band and their song, running wildly while having a bouncy image on the camera is an example of this energy being shown. Towards the end of this music video the lighting changes, changing the mood of the song, from happy and full of adrenalin to a more mellow and sad mood, fitting into the change of their tone of voice in the song. Finally the music video relates back to the start by rewinding back the events that just happened and leaving us with the first to remind us once again to 'never trust a happy song'. x I