In the Hollyoaks advert for savage week, I love the idea of it being similar to Alice in Wonderland but with a dark twist, however I am also interested in the M.E.S portrayed. The costumes fit into the set of woods well with animal masks and bohemian dressed girls, almost like a festival vibe to it but keeping it dreamy at the same time. The set in a wood is fascinating by the wood being decorated with flags, ribbons and lights hanging from the trees as well as bubbles floating in the air creating almost another world. The shots ranging from long to close up, showing the full set and movement of the video is effective as well and the cuts going from slow to a more faster pace, showing more action until slowing down again gives an excitement to the video. Throughout this video I love the slow movement of the people, creating detail and fitting to the chosen song, especially towards the end when the girl spins round. The lighting towards the end is the most effective in the dark as the cast is walking through the woods holding fire torches in their hands as light, making it all very mystical, this is shown also with the lanterns they let off into the sky. These are some of the ideas I look to put forward to the song idea Float by KOKO. x I
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